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Ten Keys to Creating Successful Pay Per Play Audio Ads
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Author: Jim Musselwhite
Ten Keys to Creating Successful Pay Per Play Audio Ads Pay per play audio ads are the latest craze in the online ad world. The way that a pay per play audio ad works is that the advertisement plays a short piece of audio when the page that it is on is loaded by a visitor. When the pay per play ad loads is when you are calculated to receive payment for the ad – not when someone actually clicks on the ad. Normal advertisers in traditional media such as radio and television don’t just pay for the people who immediately respond to an advertisement – they pay for the exposure. With pay per play audio ads you are giving advertisers the same exposure and getting paid better than for pay per click ads. Which pay per play ads are getting the best kind of results today on the world wide web? There are a number of design tips that the best advertisements are following. Here are ten of the ways in which some pay per play ads can take off and bring back big traffic for their creators: 1) Be clear about your product – make sure that you describe what you are selling clearly and give people an accurate impression of what they can get from your site. People do not want to have their time wasted by ads, and they will ignore an ad that tries to attract them on a gimmick, but they will click on an ad which is selling something that they need. Show people that you have what they want and you’ll get better responses.
2) Be engaging – attract the attention of the reader with a presentation of the material that sounds good enough that you would be interested in clicking on the ad to see what kind of business would create it. This is similar to the way that advertisers go all out on the Super Bowl to make ads that get people’s attention. 3) Good audio quality – use the right recording hardware while recording to make sure it doesn’t sound as though it were created in someone’s studio basement. Go to a professional recording studio if you must. 4) Get to the point – don’t waste the listener’s time with radio plays or complex sells – you need to grab the person’s attention as many people will soon be clicking away from the site, or may just be checking out a site for a few moments.
5) Limit your pitch – only talk about the general things that you sell or possible one specific promotion – do not go on about everything on your site in detail. Fast and simple is the best approach for any kind of ad, especially a pay per play one!
6) Control your levels – if you loaded a site and suddenly were surprised by a loud sound, you would probably turn down the volume (or click away from the site). Make sure that the volume of your pay per play ad is not so much that it drives people away. 7) Quality actors – get people with good voices to promote your product so people will want to listen to your ads.
8) Fast loading – the file of your pay per play ad should be able to load in a second – don’t put it on a slow server.
9) Good positioning – the ad should be easy to locate on the site so the user doesn’t overlook it.
10) Identifiable – from the sound of the ad the user should be able to instantly tell which ad on a site is the one that was pay per play! Publishing Guidelines: You may freely distribute or publish this article provided you publish the whole article, without any modification, and include the copyright notice and links in full. Jim Musselwhite is an internet marketer with a wide array of diverse, authoritative information sites, including Pay per Play Ads
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