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Recent Trends in Pay Per Play Advertising
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Author: Jim Musselwhite
Recent Trends in Pay Per Play Advertising Pay per play advertising has only just begun to become a force in the online ad world, but it is already taking the world by storm and attracting more attention than any other kind of ad. There are lots of reasons why this is so, and in this article we will take a look at a few of the reasons why pay per play ads are just starting to take off, and what kind of trends are affecting the way that pay per play works on the world wide web. Technology has been a driving factor with pay per play ads – when the internet first became a commercial sensation, many companies planned to use multimedia ads to sell products. However, in those early days people simply did not have the bandwidth or the computer hardware to access audio ads with anything other than annoyance. In today’s age of faster computers and Youtube, however, the opposite is true. Practically everyone has a computer capable of listening to audio ads and the ads themselves can load in an instant with streaming audio technology that doesn’t even take specialized expertise to load. Some audio ads have been created with length messages that take the form of traditional radio plays or infomercial style explanations. These ads are now starting to fall out of favor, however, for shorter, punchier ads that get straight to the point and inspire the listener to pay attention and click on the ad on the page. Why are shorter ads getting all of the attention? For one thing, it is easier to justify the response to a punchier ad – more of the people who listen to a short and well formed ad are likely to click on the link. It is less annoying to the listener and gives a better overall impression. If the listener is interested, the advertiser’s site will get a visit. The other reason is that people on the World Wide Web do not have the same kind of attention span as people in other media. When a person is listening to a radio station or watching the TV they are willing to sit through something a bit longer, but while on the web they may click away from the site that is playing the ad just as quickly as they clicked to it. At the same time, pay per play ads pay the sites that host them every time that the ad plays, not every time they are accessed, so an ad that goes on longer than the listener will even be at the site is just not worth it. These trends in pay per play advertising have given rise to today’s pay per play ad – a short audio clip which gets the basic point of the site across and tries to use some kind of fast interested selling point or twist to get the user interested in the full advertisement. These ads have been getting the best kind of results on the World Wide Web and are the next big step in online advertising! Publishing Guidelines: You may freely distribute or publish this article provided you publish the whole article, without any modification, and include the copyright notice and links in full. Jim Musselwhite is an internet marketer with a wide array of diverse, authoritative information sites, including Pay per Play Ads
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